The EFL have today confirmed that the Bristol Street Motors Trophy will be renamed the Vertu Trophy with immediate effect.
Vertu Motors - the group that currently operates under the trading names of three automotive retail brands, which include Bristol Street Motors – announced it will consolidate those brands into one, named Vertu, last month.
The competition rebranding will be in place ahead of tomorrow’s Round of 32 Draw live on Sky Sports and the next round of fixtures taking place from Tuesday 10 December.
A three-year deal has been agreed as Title Sponsor of the EFL Trophy through to the end of the 2025/26 season with the award-winning national automotive group in November last year, with Bristol Street Motors taking up the role.
EFL Chief Commercial Officer, Ben Wright said: “Vertu have contributed significantly to the ongoing success of the competition and have made a lasting impact in communities by supporting accessible football with ticket initiatives.
“Trophy attendances contributed strongly to the EFL’s status as the highest attended league body in Europe last season, and with every Vertu Trophy match live on Sky Sports this season, the exposure for the competition will continue on an upward trajectory.”
On completion of the draw for the next round supporters will be updated via our website and social media channels of our opponents in the Round of 32, the tie will take place at the Weston Homes Stadium.