Revolutionary fundraising app links Peterborough United Football Club’s successes to Peterborough United Foundation’s impact.
Peterborough United Football Club fans can now support its official charity’s work in the community through an innovative new fundraising app, ‘The Posh – Goals for Good’.
The app allows supporters to make micro-donations based on actions such as every time the team scores a goal or wins a game and get updated through push notifications in real-time. “For the first time, a good news team moment can be celebrated with an act of giving to benefit the wider community” says Jenna Lusk from Peterborough United Foundation.
The Foundation play a vital role in enriching the community by funding essential programs that support the local community and surrounding areas. Monies raised via the app will be allocated to initiatives such as our youth development programs, community outreach, and health and wellness activities that promote physical and mental health.
The revolutionary fundraising app has been developed by If Give Limited, a spin-out of Lancaster University’s School of Computing. If Give’s data capturing algorithm turns on-field action into an opportunity for supporters to make an automatic donation e.g. giving £1 every time the team scores a goal.
Jenna Lusk, Community Manager at Peterborough United Foundation says the app helps to raise vital funds for the club and the community and brings everyone together: “With ‘The Posh – Goals for Good’ app, supporters can celebrate club successes in a unique way."
The technology developed by If Give has been announced as a finalist in the ‘Digital Innovation of the Year’ category of the Third Sector Awards.
Supporters can download ‘The Posh – Goals For Good’ app for Android and iOS devices from https://the-posh.goals-for-good.co.uk/download or scan the QR Code!
