The Club would like to inform supporters we are to undertake a brand evolution over the next 18 months which will see us launch a new identity including a new club crest.
As a Club we are always looking to improve and progress, both on and off the pitch. One area we have identified which could be improved is our brand identity.
The Club will be looking to develop a new crest, a number of sub brands as well as a unique font and various other elements which will bring us up to date with the leading football clubs in the country.
As the Club looks to continue our digital transformation, we believe this is a really important and exciting project.
Whilst the current brand has served us well, we believe there is room for improvement, and we would like to start this brand identity development process by getting supporters insight and input on the current design of our crest.
Head of Media & Marketing Clive Edwards said: “We believe now is the right time to look at a brand identity for the football club which will serve us for the future.
“We have a massively valuable brand, in a world of United’s, City’s and Town’s it doesn’t matter where you go in the world if you mention Peterborough, people think Posh. Leveraging that brand value in all its formats is massively important for the Club.
“We are partnering with football branding experts who will, alongside consultation with our fans, help us to shape a brand evolution we can all be proud of.”
The start of the process is our Supporter Opinion Survey.
Obtaining the opinions of our supporters is a vital part of this process, if not the most important, and we appreciate your participation.
The survey contains 14 questions and should not take more than five minutes to complete. We’d urge supporters to answer each question thoughtfully and honestly and help us shape our brand identity for the future.
We will update supporters in due course with further events and milestones in this project.