We are thrilled to announce that Sycamore BMW & MINI have agreed a three-year deal to become an Official Primary Partner of the football club and as part of the deal they will also become the official sponsors of the Posh Fanzone.
Peterborough based Sycamore BMW & MINI are a family-owned business with a deep-rooted heritage in the city which offers a perfect alignment with the football club. They have a specialist team on hand to guide customers through the purchase of new and used vehicles as well as services and repairs.
As part of the deal Posh supporters can expect to see lots of exciting activations and initiatives in the future from this premium brand partner.
Posh Commercial Director Alex Harris said of the agreement: “It is great to be in partnership with such an iconic brand as Sycamore BMW and MINI, just like Peterborough United they have a rich ancestry in the city, dating back to 1926.
“The team at Sycamore offer an unrivalled customer experience and it’s clear from working with them that both brands share many similar values. Not only will the Sycamore BMW and Mini branding be adorning the stadium but there will be lots of creative activations for the fans to be part of and enjoy.
“We very much look forward to working together for what we hope will be a great partnership.”
Sycamore BMW & MINI Managing Director David Gough, commented on the partnership: “We are truly delighted to now be affiliated with the Posh as a Primary Partner, there really is a lot more in common between cars & football than you might think, we are both driving for a performance, we are both extremely passionate about what we do and creating fans is extremely important to us, so to see our brands come together is very exciting. We look forward to engaging with Posh supporters & growing a great relationship with the club.”
If you would like to learn more about our new partners or would like to browse their range of new and used vehicles you can visit their websites:
Would you like to hear more about partnership, sponsorship, advertising and other commercial opportunities at Peterborough United Football Club contact the Commercial Team via email on commercial@theposh.com.